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The Manufactured Housing Institute Announces New Leadership

This Lifestylist® was so excited to hear that Dr Lesli Gooch and Mark Bowersox will be making up the new Manufactured Housing Institute leadership! We will truly miss Dick Jennison and the leadership he has provided to our industry, but are happy for him and his next chapter.

Dr Gooch's passion for the manufactured housing industry is infectious, and her relationships and an excellent reputation across Washington should be a huge help promoting and growing our industry. She has become the CEO-Elect of MHI, and will take over the position when President Dick Jennison retires at the end of the year.

MHI shared the following bio for Dr Gooch:
Lesli Gooch, currently MHI’s Executive Vice President of Advocacy and Communications, joined the organization in 2014. Because of established, long-standing and bipartisan relationships across Washington, Lesli has helped MHI become an influential and relied upon resource for housing policy, including with Congress, the Administration, the GSEs, the media and other housing industry groups. She has secured appearances by key Administration officials and Members of Congress at association events, including multiple addresses by the HUD Secretary. During her tenure, she has achieved a number of legislative and regulatory successes and a significant increase in bipartisan support for MHI priorities. By completely revamping the approach for grassroots outreach, she significantly improved the efficacy of the deployment of these assets. Lesli has a doctorate in political science from the prestigious Carl Albert Congressional Research and Studies Center at the University of Oklahoma with concentrations in American government, public policy, and public administration. Her dissertation, which explores the motivations of members of Congress in selecting issues to champion, provides her with valuable insights and experience about how best to advocate on behalf of the industry.

Mark Bowersox has been chosen to become the President-Elect for MHI:
Mark Bowersox is currently MHI’s Executive Vice President of Industry Relations. Since joining MHI in 2015, Mark has overseen the development of new training programs for community managers, salespeople, and installers which have been migrated to an online learning platform to create a user-friendly experience for members. With Mark heading up MHI’s industry relations efforts the organization’s membership has grown from under 300 members in 2015 to over 900 today. Event attendance increased by more than 50 percent during the same time period. He joined the organization after serving as the Executive Director of the Indiana Manufactured Housing Association — Recreation Vehicle Indiana Council, where he led all aspects of the organization including financial and personnel management, membership recruitment, board member and volunteer development, industry promotion and advocacy. Representing both industries as a legislative and regulatory lobbyist, he developed relationships with employees and elected officials in local, state and federal offices. Working at the state level for more than 10 years, Mark built his knowledge of the industry from the ground up with the first-hand experience in zoning, titling, installations, and other challenging issues. He began his trade association career at an association management firm where he managed national trade associations.

We couldn't be more excited about the knowledge, professionalism, and enthusiasm these two will be bringing to the industry - the best is yet to come!

MHVillage Shares Tips on Finding the Perfect Manufactured Housing Community for You

Lifestylist® Suzanne Felber recently shared with MHVillage readers some great tips on what you should be looking for when searching for your new home.

The process can be daunting, and these easy suggestions will help you find the perfect home and community for you. You can read the article here!

Secretary Ben Carson Speaks at MHI Congress and Expo

Photo: Lisa Stewart Photography
We got the following press release from The Manufactured Housing Institute today:
Today, at MHI’s 2019 Congress & Expo in New Orleans, U.S. Department of Housing and Urban Development (HUD) Secretary Ben Carson reaffirmed his commitment to manufactured housing. Addressing over 1,400 manufactured housing professionals, Secretary Carson said, “manufactured housing is an active ingredient in the medication we are prescribing for a stronger America.” MHI’s continuous and productive outreach to HUD resulted in the Secretary’s strong remarks in favor of manufactured housing. This is the second year in a row that Secretary Carson addressed MHI’s Congress and Expo. In addition, last Wednesday, he spoke to HUD’s Manufactured Housing Consensus Committee in Washington, D.C. 

Telling attendees the nation’s housing shortage is an issue of supply and demand and that HUD’s strategy is focused on increasing supply, Secretary Carson stated: “Since the key constraint on supply is the cost of new construction and development, the solution to the problem is to change the cost side of the equation. Manufactured housing has emerged out of the limestone and stepped into the limelight, to address precisely this need.” 

While extolling the affordability of manufactured housing, Secretary Carson highlighted the benefits of land-lease manufactured home communities saying that they “combine affordability with a sense of neighborhood and lifestyle.”

Secretary Carson said, “The fact that manufactured homes can be so beautifully done – and in fact are often indistinguishable from site-built homes – is manufactured housing’s best-kept secret. Well, HUD believes that secret should be shared.” 

A top priority of MHI is expediting changes to the HUD Code. Through ongoing outreach with the Administration, HUD, and Congress, MHI has repeatedly said the regulatory climate for manufactured housing at HUD must be improved so that regulatory requirements do not increase costs or add unnecessary hurdles to the production of quality, affordable manufactured housing. Secretary Carson acknowledged MHI’s efforts, stating the Department is “currently evaluating our Office of Policy Development and Research’s recent recommendation to expedite the manufactured home code-making process within HUD, which could better help HUD Standards keep pace with new industry innovations and techniques.”

Wrapping up his remarks to attendees, Secretary Carson stated: “Manufactured housing is a vital part of HUD’s prescription to make safe, quality, desirable, affordable homes available to millions of hard-working Americans. The foundations of a better tomorrow are built with the new techniques and new technologies of today, and for manufactured housing, that time is now.”

MHI appreciates Secretary Carson’s prioritization of manufactured housing and will continue to strongly advocate that HUD support the industry’s efficient production of quality homes with features that consumers want at an affordable price. 

If you have any questions, please contact MHI's Government Affairs Department at
(703) 229-6208 or MHIgov@mfghome.org.

Mobile Home Makeovers

We know... mobile homes is not PC terminology in the manufactured housing industry, but we've found that a large part of the buying public still uses that term to describe our homes. So instead of fighting them, we are joining them, and have started our new series, Mobile Home Makeovers.

The Bayside Before
The Bayside After
Lifestylist Suzanne Felber has a passion for taking model homes that aren't living up to their potential and to turn them into homes that customers can see themselves living in. Our biggest compliment is when they want to buy the model home furniture and all!

We also see this as a way to introduce people to what today's manufactured homes offer, and to show why you should be living in a manufactured home.

Trending At The Louisville Manufactured Housing Show

It had been a few years since this Lifestylist had attended the annual Louisville Manufactured Housing Show, but when we were asked to be a speaker at this prestigious event we thought it was time to go back and see what was new.

What a great show it was! Beautiful, well-designed homes that would great in any community. Affordable design that were not only a great value but offered a lot of teh features that todays home buyers are looking for.
Homes ranged from small "tint house sizes to this beautiful home that could be built as a two story.
We especially loved this home that was built by MidCountry Homes - it's unique roofline and well-designed floorplan made it a crowd favorite.

Clayton Homes took a different approach to how they set up their homes using patio lighting instead of the harsh overhead convention lighting which made the homes really glow from within - it really set them apart and made you want to go inside and see more.

We already have next years show on our calendar - what a great way to see lots of innovative homes in one place! This show is only open to people in the manufactured housing industry, so consumers can learn more about these homes and manufacturers here.

Clayton Homes - Have it made®


We are madly in love with this new marketing campaign that Clayton Homes launched today. It makes owning your own home personal - exactly like it should be.

It was shot in a Texas home that was manufactured by SE Homes of Texas, and is available to people affected by Hurricane Harvey on the Gulf Coast.

We can't wait to hear what you think of this new look for manufactured housing.

New Attitude

It's amazing how people are starting to embrace manufactured housing like never before. The homes that are available now are not only a great value - they are beautiful.

If you haven't taken a look at what manufactured housing offers recently, now would be a great time. Many of the manufacturers are showcasing new floorplans and color trends - we know you'll love what you see!